Lasallian Education Brand Initiative
PHASE ONE REPORT
July 16, 2010 Update—Phase One of the Lasallian Educational Brand Initiative in the USAT Region, which began in January 2010, was completed in May 2010. The research methodology of this initial stage included engagement, research and discovery with the identified stakeholders consisting of presidents, principals, trustees, teachers, staff, parents and alumni. A total of 550 people representing 27 schools in nine U.S. cities participated in interviews, focus groups and ideation sessions (used to form ideas and images about Lasallian education through brainstorming, picture studies and mind-mapping activities). Additionally, 679 respondents participated in the project's online survey.
The findings in the report reveal common experiences, language, opinions, and perspectives among stakeholders, as well as the gaps. There was general agreement on the need to develop a common identity for the Lasallian education network in the Region and internationally. School administrators consistently indicated similar hopes for this project including an opportunity to better understand and effectively tell the Lasallian education story, maintaining academic excellence, creating added value for schools, and allowing each school to maintain its own identity.
The level of awareness about Lasallian education and the network of schools in the Region varied. Parents of current students and alumni appear to be the least aware. Trustees, regents, boards of directors, administrators, faculty, staff, and students have a better understanding.
The online survey results are consistent with the above findings, including the importance of: providing excellence in teaching and learning, creating a sense of community and respectful human relationships, preparing students for lifelong achievement, providing whole person development, delivering a human and Christian education, giving individual attention, and instilling Lasallian values.
Phase Two is targeted to begin in the fall and completed in early 2011. It will include developing, testing and adopting a brand platform, visual identity and brand guide. Phase Three will implement the brand platform and visual identity and will take approximately two years or more to complete.
STAY INFORMED
• Facebook: www.Facebook.com (Search LasallianBrand)
• Twitter: www.twitter.com/LasallianBrand
• Christian Brothers Conference: www.lasallian.info (click on the title Lasallian Education Brand Initiative on the right panel of the Home Page).